How effective is the combination of your main product and ancillary texts?

Through distribution I believe my text conforms and works well between the teaser trailer itself and the ancillary tasks I have created. The film poster reveals an eerie somehwat depicted image of the mask of the killer and thus can still be contruned to be mysterious. The use of light and dark in all my products I believe to be imperitive to their respective successes, for example the use of a white mask in the text and then repeated throughout the ancillaries makes the mask in itself an iconic refference of the film as opposed to any induvidual. This ideology of the mask is intertextual of "V for Vendetta" signiying the mask itself is superior to any being of any status. Therefore the audience feel that no one is safe and therefore the text can in theory attract a larger audience. How the ancillaries compliment the text can be said to maintain this iconic belief of the mask by the main images witihn both being the mask. This when released to the public via distribution should make the mask a sought after item in either appropriate merchandising or further texts/posters. Thus the mask becomes to a point a unique selling point of the film. The idea of the mask is and has been used before to great success the hockey mask from "Friday the Thirteenth" within the horror genre as well as many other genres "Spiderman", "Star Wars" and many more all using iconic imagery to effectively market their product. Combining the texts effectively again used by similar iconographic imagery creates an image in which can be picked up and distributed within the media and audience alike forming an intstantly recognisable image of the film through this iconic catalyst due to the significance of association of the text to the mask and vice versa.


Use of light and dark within the texts I believe to be a strong point of my products. Placing the audience into almost searching for the light and in turn a way out from the slaughter and condemnation of the victim within the text. However my ancillary products show the mask but in two different concepts. The post shows the mask to be almost crystallised again connoting/signifying to the audience that this item is a paramount icon within the text and also making It an image of value. By editing the poster in a way by placing the review as the top and initial line of text the audience are in a sense relived by professional recognition and in some cases sold by the one word pitch from Total Film. editing to the mask itself I believe shows that the mask itself is much more than a mask and can be seen as a representation of the return of repressed feelings thus I chose to extrude the image to show as though the mask itself is advancing towards the audience.



Distributing the product through magazines that review films, I believe to be a strong method of distribution. This is an inexpensive and effective use of on hand materials available to pitching the text to the audience. Using actor interviews/reviews of the text as well as sneak previews and still released into magazines the audience can be given an acceptable amount of information about the text to increase their desire to watch and in turn consume other sale factors of the film (director, synergy releases, soundtrack, collectables. By gaining the front pae of a respected and followed magazine an audience will pay particular attention to my product and thus this method can attract a wider audience. Just by placing an image on the front page in some cases immediately sells the film to some audiences as it can be seen as active use of external commendation.

I believe that my texts all compliment one another in order to gain audience attetnion and gratify them significantly until they go and see the film as a result of consuming the products I have created.